What Do Professional Headshots Look Like?

Why Professional Headshots Shouldn’t Have a Standard Look

When you think of a professional headshot, what comes to mind? A simple backdrop, neutral lighting, and a stiff smile, right? Well, yes, because that is what you get with other headshot photographers—a boring image that looks like every other headshot. Professional headshots should not be a one-size-fits-all deal. In fact, there should be no “one” look for headshots at all, and that’s what makes them an important investment. The ideal headshot for you should align with your personality, business, and industry. It should also reflect your brand—whether personal or professional.

Let’s look at what professional headshots can look like and why working with the right photographer is key to getting a great image.

The Myth of the “Standard” Headshot

Some photographers think there’s a standard formula for professional headshots: neutral background, crisp lighting, a neatly pressed suit, and a polite, non-threatening smile. While this approach might work for some, it’s far from the best option—and it might not be the ideal for you. The truth is, a great headshot is tailored to you. It’s not just about looking “professional”; it’s about capturing your unique personality, brand, and style.

Think of it this way: Your headshot is often the first visual impression people get of you. Whether it’s a potential client, future employer, or colleague, your headshot says something about who you are. Do you want it to say “generic” or “distinctive”?

The Value of Quality and Creativity

No one wants a headshot that looks like it came from a high school yearbook photo session. Quality and creativity are what set a professional headshot apart from a typical snapshot. Quality doesn’t just mean a high-resolution image. It’s about the details: lighting, color grading, composition, and how the image brings out the best in you.

Creativity plays a big role here too. Many photographers lack creativity. They follow the same routine for every client: same lighting, same background, same tired poses. The result? A lot of headshots that look like they came off an assembly line. That’s why finding a photographer who values creativity and trying new styles, like S72, is essential.

At S72, I focus on both quality and creativity. My goal is to make sure your headshot isn’t just a “headshot”—it’s a personal statement. Whether you need a corporate look or something more laid-back and artistic, your headshot should reflect you.

Examples of Different Headshot Looks

The style of your headshot depends on your industry, brand, and personal vibe. There’s no right or wrong way to do it, but here are a few examples:

• The Corporate Executive: This look is all about authority, professionalism, and confidence. Think sharp lighting, business attire, and a clean, simple background—often a white or light gray tone. You’ll want to project competence and reliability here. This style is popular in industries like finance, law, and corporate management.

• The Creative Professional: If you’re in a more artistic or innovative field like graphic design, marketing, or fashion, you might want something more casual and unique. Here, the lighting might be more distinctive, the background could include textures or color, and the poses more relaxed. Maybe you incorporate a pop of personality with clothing or accessories. The goal is to show off your creativity while still looking approachable.

• The Health and Wellness Look: For those in health, wellness, or therapy, the focus is on warmth, trust, and connection. Natural lighting works well here, and your background could have soft, neutral tones. You want to come across as friendly and compassionate.

• The Entrepreneurial Look: As a business owner or startup founder, you’ll want a headshot that shows leadership, innovation, and approachability. This could mean a mix of casual and professional attire. Lighting that’s crisp but not too harsh could work well for a balanced look.

• The Full-Body Shot: Headshots don’t always have to be limited to your shoulders and above. Full-body shots can provide more context and give your audience a better sense of who you are. This is particularly effective for personal brands or if your profession involves physicality—like fitness trainers, actors, or models.

The key takeaway here is that there’s no “standard” headshot. The right look for your headshot depends on you—your personality, industry, and brand.

Why Customization is Key

Customization is the secret to a great headshot. After all, no two people are alike, so why should your headshot look like everyone else’s? A photographer who takes the time to understand your needs, personality, and professional goals is the one you want to work with.

At S72, I don’t use the same lighting, backdrop, and pose for every client. Your session is custom-designed to reflect who you are and what message you want your headshot to send. Maybe you’re an executive who wants to convey authority, but with a bit of warmth. Or perhaps you’re a creative entrepreneur who needs something bold and distinctive. Together, we’ll find the look that’s right for you.

Why Quality Headshots Are Worth the Cost

Let’s address the elephant in the room: cost. A professional headshot is an investment, and for good reason. Sure, you could find someone offering “cheap” headshots (or, even worse… using a selfie), but as with most things, you get what you pay for. A high-quality headshot is more than just a nice photo. It’s a powerful tool that can help you land jobs, clients, or partnerships.

A well-executed headshot communicates professionalism, trustworthiness, and attention to detail—all of which are essential in the business world. Plus, a good headshot will last you years, making it a worthwhile investment. Over time, the cost of a quality headshot becomes a minor expense when compared to the value it adds to your personal and professional image.

Creativity and Uniqueness: Standing Out from the Crowd

Most headshot photographers stick to the same formula, but that’s not what you want if you’re aiming to stand out. You need a photographer who’s willing to get creative and think beyond the standard poses and backgrounds. You want someone who can see your personality and bring it to life in your headshot.

At S72, I focus on bringing creativity into every session. I understand that your headshot should not only meet industry standards but also capture your individuality. I work with you to create something that isn’t just “professional,” but memorable and aligned with who you are.

What does your professional headshot look like?

Your headshot is often the first impression people get of you, so make sure it’s a strong one. Don’t settle for the same tired formulas other photographers use. Choose a photographer who offers creativity, quality, and customization—one who ensures your headshot is as unique as you are.

If you’re ready to take your headshot to the next level, contact me today to book your session. At S72, I’m committed to capturing headshots that reflect your personality, brand, and goals. Let’s create a headshot that sets you apart and helps you make a lasting impression. Contact me below with any questions or to schedule your session.