san francisco Professional Headshots That EaRN TRUST FAST

First Impressions Are Happening Now

Make Yours Count With Authentic Headshot Photography

  • Attract more clients, customers, & job offers

  • Be taken seriously at first glance

  • Look like you, not everyone else with a custom headshot

  • Full on-camera direction: pose, expression, posture

Get headshot Session Details And Pricing Sent To You:

Your Headshots Should look This Good

Personally Guided. Creatively Directed. Completely Custom

From the most reviewed headshot photographer in the San Francisco Bay Area (Over 750+)

Black and white close-up headshot of woman with natural curly hair and soft studio light
Professional headshot of man in colorful patterned jacket and glasses with confident smile
Modern headshot of woman with glasses and short bob using red and teal studio lighting
San Francisco studio headshot of man in black sweater with round glasses and white background
Black and white executive portrait of man in tweed suit with classic studio lighting
Professional headshots San Francisco of woman in gold sleeveless top with studio portrait lighting

"Once I saw the work of S72, my choice was obvious. In a medium that can be difficult distinguishing portfolios, Jeff’s work was clearly superior." - Jason T.

See Headshot Portfolio

The Wrong Headshot is Costing You Opportunities

Get a Real Headshot That is Honest, Distinctive, and Creative

From a headshot photographer who builds every session around you

Executive headshot of woman with auburn hair in navy dress with hands clasped

Custom For Your Brand

Not a preset. Not a template. Your look, your brand, your choice for custom professional headshots.

Professional headshot of man in gray suit and light blue shirt with warm studio lighting

Crafted, Not Artificial

Clean light. Subtle retouching. Nothing fake. Headshot photography made for first impressions.

Headshot photography of woman in black knit top against light blue studio backdrop

don’t love it, don’t pay

Booking is risk-free with my 100% money-back guarantee on individual sessions.

Personal. Effortless. Made For You

Studio portrait by headshot photographer San Francisco of man with silver hair and beard

A RELAXED SESSION WITH CREATIVE DIRECTION, BUILT AROUND YOU.

How The Session Works

A fully guided headshot session, so you never wonder what to do.

  • Coaching throughout: pose, expression, and posture

  • Real-time review so we adjust as we go

  • Pre-session consult to align on your goal and look

Creative professional headshot of woman in gray turtleneck against bold teal studio background

What You Get

A distinctive headshot that doesn’t look like everyone else’s.

  • Custom lighting and creative direction for your look

  • Subtle retouching, nothing artificial

  • A refined headshot for LinkedIn, your website, and your bio

Professional headshot of man in dark henley with arms crossed and relaxed studio expression

Where It Happens

Black dollar sign inside a black circle on a gray background.
Black and white illustration of a calendar
Black and white headshot of a young woman with long dark hair, smiling gently, wearing a necklace and a top.

2. Schedule Your Session

1. Book Your Session

No $

4. Don’t Love, Don’t Pay

3. Guided Session

More COMBINED 5-Star Reviews Than Any Headshot photographer in the San Francisco bay Area (750+ & Counting)

TRUSTED BY PROFESSIONALS AND COMPANIES ACROSS EVERY INDUSTRY

Bay Area headshot of woman in black pants and black shirt with soft studio lighting

"I'm Alex! My work centers around creating meaningful workplace experiences and providing thoughtful support. I wanted a professional headshot that really stood out from the ordinary ones I'd see on a day to day basis across LinkedIn. Jeff's style of editing, lighting, and color was a breath of fresh air"  ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Bay Area headshot of man in dark suit and white shirt with black and white studio lighting

"My name is Julian, founder of Oclef. I was looking for a professional & bold look to communicate warmth in an executive position. I meet with many customers, employees, & others each month. A headshot is valuable in all forms of communication." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Business headshot of smiling woman in black turtleneck and jeans against gray studio backdrop

"My name is Melissa, and I am the Founder of M. Luna Consulting. I am M. Luna Consulting, I am who my clients work with so that's why a more intimate headshot is what I was looking for. I love my headshot and I feel like it gives potential clients a glimpse of who I am before deciding to work with me." ⭐️⭐️⭐️⭐️⭐️

S72 Business Portrait's Headshot Photogrpahy Client Logos

Invest in yourself. Make a Lasting Impression

A GREAT HEADSHOT HELPS YOU GET NOTICED, TRUSTED, & REMEMBERED

Before and after headshots of a man. One is a selfie set in Italy the other is a professional headshot done in a studio.

JOB Seekers

Recruiters decide fast. Your photo is part of the screening process. A strong headshot helps you look ready for the role before they read a word.

EXECUTIVES

Your online presence should match the reputation you've built. An outdated or generic photo sends the wrong signal. The right headshot reflects your authority and judgment instantly.

BUSINESS OWNERS

Clients and customers choose the person they trust. Your photo is often where that trust starts. A credible headshot tells potential clients you take your business as seriously as they take theirs.

Your San francisco headshot photographer

Black and white headshot of man with curly hair in casual jacket against gray backdrop

Why professionals CHOOSE S72 For Bay Area Headshots

  • If you're nervous about being photographed, you're not alone. You'll be guided the whole way.

  • Headshot photography built around your style and goals so you don't look like everyone else.

  • Clean light, custom retouching, and a natural finish. Nothing artificial.

  • More 5-star reviews than any headshot photographer in the Bay Area (750+)

  • Simple process, real-time review, and clear next steps.

  • Work with a real headshot photographer, not AI.

Get Session Details And Pricing Sent To You:

Corporate headshot of woman in black blazer with natural expression and dark studio background

FAQ

  • Every session is custom. I don't use templates, presets, or standard setups. I work with you to create a professional headshot that reflects your personality and brand. You get full on-camera direction, real-time image review, and hand-retouched results. No assembly line. No cookie-cutter photos.

  • Professional headshots in San Francisco typically range from $250 to $800+ for an individual session. Pricing varies based on what's included: direction, retouching, number of final images, and the photographer's skill. Lower-priced sessions often mean generic lighting, no guidance, and minimal retouching. You usually get what you pay for. A quality headshot is an investment you'll use for years across LinkedIn, your website, proposals, and more. Session pricing and details are available on my booking page.

  • AI headshots are cheap and fast. But they come with real tradeoffs. AI-generated images don't look like you. Skin gets over-smoothed, proportions shift, and backgrounds look artificial. People notice. Research shows most recruiters are put off when they learn a headshot is AI-generated. A professional headshot from a real photographer captures who you actually are. It looks like you because it is you.

  • There's no limit. I take as many as the session allows, usually 100-200+. You'll see results in real time and select from a wide variety of images.

  • Yes. Subtle, natural retouching is included so you look your best without looking fake. Every image is hand-retouched and color graded. No filters. No shortcuts.

  • Wear what fits your brand and feels like you. Solid colors photograph best. Navy, charcoal, burgundy, and jewel tones are strong choices. Avoid busy patterns, large logos, and bright white. V-necks and structured necklines frame the face well. Bring 3 to 5 outfit options so we have choices during the session. I'll help you plan your look ahead of time.

  • If you’re not happy with your headshot, you don’t pay. Every session comes with a 100% money-back guarantee.

  • Yes. I photograph teams of all sizes, from small startups to Fortune 500 companies. Every person gets the same personal direction and coaching I give to individual sessions. I design the lighting, backdrop, and style around your company's brand so every headshot is consistent across your team. Companies I've worked with include Google, Meta, Apple, Salesforce, and many others. Visit my team and company headshots page for more details or to request a custom estimate.

  • The studio is in SoMa, San Francisco: 1097 Howard St. #208. Location shoots are also available; just reach out for details.

  • Click “Book Now” on the site or use this link to schedule directly.

    For team or company headshots use this link to get an estimate.

Headshot photography studio with large window, green backdrop, professional lighting, camera and tripod, sofa, armchair, bookshelf with books, and a table with magazines.

san francisco Studio Location

1097 Howard St. #208
San Francisco, CA 94103
(415) 754-9511

Contact:

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