S72 Business PORTRAITS FAQ

Most headshot photographers use the same setup for everyone. I don’t. At S72, the lighting, backdrop, and style change depending on your brand and goals. I ask what you’re going for, then build a setup to match. I test new lighting all the time, but only if it fits your look. The goal isn’t to impress anyone with my lighting skills, it’s to create a headshot that feels like you.

If you’re not happy with your headshots, I offer a full money-back guarantee or a free re-shoot—your choice. My goal is to create professional headshots that feel like you and match your brand. I’ll work with you to make sure the final images reflect what you’re looking for. You can find full details here.

Just me. I’m the only photographer at S72, and I took every photo on my website. When you book a session, you know exactly who you’re working with. Many headshot companies have a team of photographers, so you don’t always know who will be behind the camera, or if the person who shot the examples you liked will be the one shooting yours. At S72, I handle everything myself. I’ll be the one guiding you, helping you feel comfortable, and making sure your headshots reflect you and your brand.

Individual sessions happen at my San Francisco studio in SOMA. It’s set up for professional headshots and headshot photography that’s custom to you. I work with you to choose the right backdrop, lighting, and style for your brand. Every session is different because every person is different.

Yes. I travel to offices across the San Francisco Bay Area and Silicon Valley for company, team and group sessions. There’s a location shoot minimum, and I charge a travel fee depending on where you are. If you’re outside the area, feel free to reach out—I’m happy to talk through what’s possible.

I don’t set a limit. I shoot as much as we need to get the right look. Every session is different, and the number of shots depends on how the session flows. Most 30-minute sessions end up with 100–200 images. You’ll have plenty of great options to choose from.

Lighting makes or breaks a professional headshot. I don’t use a one-size-fits-all setup. I work with you to choose a style that fits your brand—whether that’s bold, soft, dramatic, or natural. Every lighting choice supports the look we’re going for. If your session requires gear I don’t own (rare), I’ll let you know ahead of time if there’s an additional fee.

I offer a wide range of paper backdrop options for your headshot session. White, gray, black, and several other colors are always in stock and included in the session. If you want a specific color to match your brand, I’m happy to order it for a fee—just give me 2–3 weeks’ notice. Custom painted canvas backdrops are also available for a fee. They add texture and depth but take time to set up and are delicate to handle. Whether you want something simple or bold, we’ll choose a background that fits your look and your goals.

I use a medium format Fuji camera system—one of the highest quality tools available for headshot photography. It delivers large, detailed files perfect for business headshots that need to look sharp everywhere—from websites to billboards. That said, gear isn’t what makes a great photo. The look, style, and results come from the photographer, not the camera. I use high-end equipment because of my commercial background, but what matters most is how well we work together to create headshots that fit your goals.

Choosing the right outfit for your professional headshots is crucial. Your attire should reflect your personality, align with your brand, and be appropriate for your industry or the intended use of the headshot. Here are some tips to help you select the perfect outfit.

Yes. It’s always a good idea to bring a few options. We’ll review them together and choose the outfits that fit your goals and your brand. We may not shoot every look, but you’ll leave with the best version of you.

Makeup isn’t included, but I’m happy to help you find someone nearby. My studio is near Union Square in San Francisco, with several great hair & makeup options within walking distance. I can send you a list of trusted local artists, some of whom offer discounts to my clients. You’re also welcome to book anyone you prefer.

Getting ready for a headshot photoshoot involves more than just choosing the right outfit and perfecting your hair and makeup. To ensure you look your best and feel confident, it's important to take care of yourself in the days leading up to the shoot. Here are some essential tips to help you prepare and achieve a relaxed and polished look for your headshot session.

For individual headshot sessions, you’ll get 3 high-resolution images. One is fully retouched with 4 look variations: standard, black & white, cool neutral, and warm tone. The other two images are lightly retouched with natural edits but no custom color grading.

If you have a specific style or look in mind, just let me know—this is a collaborative process. For group sessions (more than 5 people), each person receives one fully retouched image with the same 4 look variations.

Yes. We review the images together during your session so you can see what’s working. The shoot doesn’t end until you’ve seen options that feel right.

After the session, you’ll get an online gallery with all your proofs. You can take your time choosing the best images for your needs. Once you’ve made your selections, I’ll begin retouching based on your notes to make sure your final headshots look just the way you want.

Yes. Every professional headshot session at S72 includes a carefully retouched image. Great retouching matters—it keeps your headshot looking natural, not fake.

I don’t outsource to bulk retouching services. I retouch each image by hand, focusing on subtle improvements to skin, tone, and overall feel. It’s about keeping you looking like you—your best, most professional self. For headshot photography in San Francisco, natural, high-quality retouching is part of the process.

You’ll get a private online gallery to view your headshot proofs. You can share it with friends or family if you’d like feedback.

Once you’ve made your picks, I’ll deliver your final professional headshots through a new gallery. You can download high-resolution files for both web & print use with the final images.

Raw files aren’t included but are available for purchase. For headshot photography in San Francisco, this makes the process fast, simple, & professional.

You’ll usually get your proof gallery within an hour or two of your session.

Once you choose your final images, retouched headshots are delivered in 4-5 days but could be longer. Timing depends on the current retouching queue when you make your selects.

Need them fast? Rush delivery is available for a fee, with final images ready in 2 business days.

For group or corporate headshot sessions, delivery time may vary depending on how many people are photographed.

You get broad usage rights with every headshot session at S72. Most clients never need anything more.

You can use your images on:

• Company websites

• Social media

• Event bios and presentations

• Marketing materials (emails, press releases, etc.)

• Inside or back covers of books (not the front cover)

If you’re a sole proprietor or part of a company with fewer than 25 employees, you can also use your images in paid ads—up to a $15,000 annual ad spend.

Need something more? I’m happy to talk through extended licensing options. Large company ad use, media distribution, and cover art require a separate license.

For full details, check the Terms & Conditions and Licensing Info.

You can find all current pricing on the pricing page. Rates are based on how many people are being photographed. For groups larger than 5, just reach out.

There are plenty of headshot photographers in the San Francisco Bay Area, but not all offer the same value. At S72, every session is custom. I work with you to create headshots that match your brand and feel like you—not like everyone else. When you compare the quality, care, and results, the difference is clear.

Everything listed on your session page is included—no hidden charges.

Optional add-ons are available if you want something beyond a standard headshot session. That might include full body shots, complex lighting, custom backdrops I don’t stock, or booking an earlier session than currently available. You’ll always see these options before your shoot, and I’ll never surprise you with extra fees.

If I’m coming to your location, I may need to charge for parking or minor travel costs. If your shoot needs extra equipment or assistants, I’ll let you know the total cost upfront.

All payments go through my site via credit card. If you need an invoice, there’s a 10% processing fee. Either way, the session must be paid in full before you receive any images.

See the Terms & Conditions and Money Back Guarantee for more.

All retainers & payments are non-refundable.

Because every session requires time to plan & prep, I follow a strict reschedule policy.

For studio sessions:

• Reschedule with 7+ days notice → no fee.

• Reschedule with less than 7 days notice → $100 per person.

• Reschedule with less than 48 hours notice → $200 per person.

• Booked within 48 hours? You’re only responsible for the $100 fee.

• No-shows or less than 3 hours notice → full balance due, then book a new session.

For group sessions (5+ people):

• Rescheduling with less than 48 hours notice means you lose your full retainer/payment.

For location shoots:

• Can’t be rescheduled within 7 days without losing your full payment.

• See the full location reschedule policy for details.

Session delays or limited availability are not grounds for a refund. I don’t shoot weekends, and discounted sessions have less scheduling flexibility than full-priced ones. Need to get in sooner? A $50 fee may allow earlier booking, based on availability.

If you’re booking with a deadline, contact me first to confirm your date is possible.

Natural or biological emergencies don’t qualify for a refund, but you can reschedule with no fee—even on short notice.

By booking, you’re agreeing to these terms. Please read carefully so there are no surprises later.