What to look for in a headshot photographer: Headshot Variety

Headshot of a male against a blue backdrop in a San Francisco studio.
Headshot of a female against a black backdrop in a San Francisco studio against a grey backdrop.

Headshot Variety is A Key Trait When Deciding On A Headshot Photographer

Choosing the right headshot photographer is a crucial decision. Your headshot is often the first impression you make, whether it’s on LinkedIn, your company website, or even a business card. It’s not just about capturing a photo; it’s about capturing you—your personality, your brand, and your professional identity. But how do you ensure that your headshot reflects who you are and stands out in a sea of sameness? The answer is finding a photographer who offers variety in their work.

Why Variety Matters in Headshot Photography

When looking for a headshot photographer, one of the most important factors to consider is the variety in their portfolio. Variety is a clear sign that the photographer has the skill and creativity to adapt to different clients, styles, and settings. A headshot photographer who can showcase a wide range of styles, lighting, moods, and looks is someone who can tailor the session to meet your unique needs.

Many photographers fall into the trap of using the same lighting, backdrops, and poses for every client. While this might be efficient for them, it can result in headshots that all look the same. If you’re investing in a professional headshot, the last thing you want is to blend in with everyone else. You want a headshot that highlights your individuality and aligns with your personal or professional brand.

The Importance of Diverse Lighting Techniques

Lighting is one of the most critical elements in photography, and it can dramatically change the look and feel of a headshot. When evaluating a photographer’s portfolio, pay attention to how they use lighting. Do they stick to one type of lighting, or do they experiment with different techniques?

A photographer who uses a variety of lighting techniques can create headshots that range from soft and natural to bold and dramatic. This flexibility allows them to tailor the lighting to your features, enhancing your best qualities and creating a headshot that feels uniquely yours. For example, softer lighting might be perfect for creating a warm and approachable image, while more dramatic lighting can add depth and intensity, making a powerful statement.

Variety in Backgrounds

Another factor to consider is the variety of backgrounds and settings used in the photographer’s portfolio. A good headshot photographer knows how to choose a background that complements the subject without overpowering them. The background should enhance your headshot, not distract from it.

Look for photographers who don’t just rely on a plain white or black backdrop for every shot. While these are classic choices, variety in backgrounds can add interest and context to your headshot. Whether it’s a subtle texture or a soft gradient, the right background can make your headshot more engaging and reflective of your personality or profession.

Poses and Expressions: More Than Just a Smile

A variety of poses and expressions in a photographer’s portfolio is another good sign. Your headshot should capture more than just a smile; it should capture your personality. A skilled photographer will guide you through different poses and expressions to find the one that best reflects who you are.

When browsing portfolios, notice if all the headshots feature the same pose or expression. If so, it might be a sign that the photographer isn’t taking the time to understand each client’s unique personality or lack the creativity to do something unique. A great headshot photographer will work with you to find poses that feel natural and expressions that convey the right message, whether it’s confidence, approachability, or creativity.

Matching the Mood and Style to Your Brand

Your headshot should not only capture your personality but also align with your brand—whether personal or professional. Different industries and roles call for different styles, and a versatile photographer can deliver a headshot that matches the mood and style you need.

For example, a corporate executive might need a polished, formal headshot that conveys authority and professionalism. On the other hand, a creative professional might prefer a more relaxed and artistic style that showcases their innovation and individuality. A photographer who offers variety can tailor the session to match your specific needs, ensuring that your headshot supports your professional goals.

Avoiding the One-Size-Fits-All Approach

Many headshot photographers use the same setup for every client. They rely on formula that works for them—same lighting, same background, same pose. While this might produce consistent results, it often lacks the personalization that makes a headshot truly stand out. If every client’s headshot looks the same, it means the photographer isn’t considering the unique aspects of each person they work with.

Your headshot should be as unique as you are. It should reflect your individuality, not just fit into a generic template. When choosing a photographer, avoid those who seem to take a one-size-fits-all approach. Instead, look for someone who demonstrates the ability to adapt their style and techniques to suit each client’s needs.

How S72 Delivers Variety and Customization

At S72, I understand the importance of variety in headshot photography. I believe that every client is unique, and their headshot should reflect that. My approach is not about fitting you into a predetermined setup, but about creating a customized experience that highlights your personality and brand. If you look through my portfolio you will see variety.

• Diverse Lighting Techniques: I use a range of lighting setups to ensure that your headshot is tailored to your features and desired look. Whether you want something soft and natural or bold and dramatic, I can adjust the lighting to create the perfect mood.

• Background and Setting Options: I offer a variety of backgrounds and settings to choose from, ensuring that your headshot has the right context and feel. Whether you prefer a classic backdrop or something more creative, I’ll help you select the one that best complements your image.

• Customized Poses and Expressions: I work with you to find poses and expressions that feel natural and convey the right message. Together, we’ll capture the best version of you—whether that’s confident, approachable, creative, or all of the above.

• Tailored to Your Brand: Your headshot should align with your professional or personal brand. I take the time to understand your goals and craft a headshot that supports them, whether you’re aiming for a corporate, creative, or casual look.

Book Your Session Today

Your headshot is a crucial part of your professional identity. Don’t settle for a cookie-cutter image that looks like everyone else’s. Choose a photographer who offers variety and customization, ensuring that your headshot is as unique as you are.

If you’re ready to capture a headshot that reflects your true self and stands out in the best way, contact me today to book a session. At S72, I’m dedicated to delivering high-quality, personalized headshots that align with your brand and help you make a lasting impression. Let’s work together to create a headshot that showcases your individuality and professionalism. Contact me now if you have any questions and start the process of getting a custom headshot for you.

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What to Look for When Hiring a Photographer for Team & Company Headshots