How much is a business headshot worth?

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TLDNR KEY TAKE AWAYS

  • Business Headshots aren’t something you make or earn money back on so it may be hard to put a dollar value on them.

  • For some, this makes it easy to think they should just get the cheapest “decent” business headshot they can find.

  • A lower priced business headshot photographer is typically lower priced for a reason. As with most things in life, you get what you pay for.

  • A business headshot is often the first impression people will get about you or your company so you need to make it a good one.

  • The difference in price between a higher end custom business headshot and a cheap one is pennies a day over the life of the headshot. Something you’ll easily make back with a new job or new clients.

What’s the Value Of Your Personal Or Company Brand?

It's hard to quantify exactly what a business headshot is worth. It's easy to think it's something you don’t need to spend a lot of money on or that one photographer is as good as any other photographer so you might as well go with the cheapest. But like most things in life, you get what you pay for and there is usually a reason the lower priced photographer is cheaper.

With most interactions starting online the images that represents you or your company are more important than ever. A great business headshot is invaluable no matter what your reason for needing one is.

How will your business headshot be used?

If you're looking for a job the first thing people will often see, before you ever meet, is your picture. In all likelihood they’ll find you on LinkedIn and your profile photo will be their first impression of you. It’s imperative that first impression is a good one.

If you have your own business, chances are you have (or want to have) a well designed website that lets your customers and clients know more about your business and why they should become clients. If you’ve put any effort into the design of your website the last thing you want is a photograph that doesn’t fit with your company’s brand. Additionally, just like with a job search, your photo on your company’s website will often be the first impression potential clients have of you. And just like people looking for a job, you want that first impression to be a good one.

If you’re a professional such as a Doctor, Lawyer, or Real Estate Agent you want to project a higher end image than other people in your profession and a great business headshot will do that.

How much do you save by getting a cheap business headshot?

When you consider the life of your business headshot, the difference in price between a more expensive photographer and a cheap photographer is not very much. A great modern headshot will last you at least four years (assuming no major physical or stylistic changes). Over those four years the difference in price would be pennies a day. I would imagine you’re willing to spend a few cents a day to help with a job search, your company’s brand, or your professional image. The cost is something you’ll easily make back with a new job or new clients.

What next?

Take a look at my work. You’ll see I’ve worked with a wide variety of people producing high quality, unique, custom, and modern business headshots. Unlike other photographers I work with you on a look and style that fits your personality or brand. When you’re ready to update your business headshots, I can do the same for you. It’s the entire reason why I started S72 Business Portraits.

Let me know if you have any questions or would like more information.

 
Jeff Singer