san francisco Professional Headshots That EaRN TRUST FAST

First Impressions Are Happening Now

Make Yours Count With Authentic Headshot Photography

  • Attract more clients, customers, & job offers

  • Be taken seriously at first glance

  • Look like you, not everyone else with a custom headshot

  • Full on-camera direction: pose, expression, posture

SEE PRICING & AVAILABILITY

Your Headshots Should look This Good

Personally Guided. Creatively Directed. Completely Custom

From the most reviewed headshot photographer in the San Francisco Bay Area (Over 750+)

Black and white close-up headshot of a woman with curly hair and a gentle smile, wearing a thin-strapped top in a San Francisco headshot studio.
Professional headshot of a smiling middle-aged Black man with glasses, a beard, and a bald head, wearing a colorful, textured, patterned jacket and orange pants, sitting against a gray background in a San Francisco headshot studio.
Professional headshot of a young woman with shoulder-length dark hair, wearing glasses, smiling against a colorful background with red and teal lighting in a San Francisco headshot studio.
Professional headshot of a middle-aged man with gray hair, wearing round black glasses and a black hoodie, smiling softly against a plain white background in a San Francisco headshot studio.
A black and white headshot of a man in a suit, standing against a dark background. He has short, dark hair and is smiling slightly in a San Francisco headshot studio.
Professional headshot of a woman with curly black hair, wearing a sleeveless yellow top, standing against a neutral background in a San Francisco headshot studio.

"Once I saw the work of S72, my choice was obvious. In a medium that can be difficult distinguishing portfolios, Jeff’s work was clearly superior." - Jason T.

See Headshot Portfolio

The Wrong Headshot is Costing You Opportunities

Get a Real Headshot That is Honest, Distinctive, and Creative

From a headshot photographer who builds every session around you

Professional headshots of a woman with red hair, wearing a dark blue dress, standing with her hands clasped in front of her against a neutral background in a San Francisco Headshot studio.

Custom For Your Brand

Not a preset. Not a template. Your look, your brand, your choice for custom professional headshots.

Professional headshots of a man wearing a grey suit and a blue dress shirt photographed against a gray background in a San Francisco headshot studio.

Crafted, Not Artificial

Clean light. Subtle retouching. Nothing fake. Headshot photography made for first impressions.

Professional headshots of a woman with brown hair, smiling, wearing a black sweater and cream pants, posed against a blue background in a San Francisco headshot studio.

don’t love it, don’t pay

Booking is risk-free with my 100% money-back guarantee on individual sessions.

Personal. Effortless. Made For You

Black & White professional headshots of a man with grey hair and a grey beard, wearing a black long-sleeve shirt, crosses his arms and smiles at the camera against a dark, neutral background.

A RELAXED SESSION WITH CREATIVE DIRECTION, BUILT AROUND YOU.

How The Session Works

A fully guided headshot session, so you never wonder what to do.

  • Coaching throughout: pose, expression, and posture

  • Real-time review so we adjust as we go

  • Pre-session consult to align on your goal and look

Professional headshots of a of a woman with half-shaved hairstyle and shoulder-length green-tinted hair, wearing a gray turtleneck sweater, earrings, and a necklace, standing against a teal background.

What You Get

A distinctive headshot that doesn’t look like everyone else’s.

  • Custom lighting and creative direction for your look

  • Subtle retouching, nothing artificial

  • A refined headshot for LinkedIn, your website, and your bio

Professional headshots of a young man with brown hair and a light beard, wearing a dark grey long-sleeve shirt, crosses his arms and smiles at the camera against a dark, neutral background.

Where It Happens

Black dollar sign inside a black circle on a gray background.
Black and white illustration of a calendar with a barbell weight on top.
Black and white headshot of a young woman with long dark hair, smiling gently, wearing a necklace and a top.

2. Schedule Your Session

1. Book Your Session

4. Don’t Love, Don’t Pay

3. Guided Session

More COMBINED 5-Star Reviews Than Any Headshot photographer in the San Francisco bay Area (750+ & Counting)

TRUSTED BY PROFESSIONALS AND COMPANIES ACROSS EVERY INDUSTRY

Professional headshot of a woman with long wavy hair and a smile, wearing a black sleeveless top and black leather pants, sitting on a wooden stool against a dark background.

"I'm Alex! My work centers around creating meaningful workplace experiences and providing thoughtful support. I wanted a professional headshot that really stood out from the ordinary ones I'd see on a day to day basis across LinkedIn. Jeff's style of editing, lighting, and color was a breath of fresh air"  ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Black and white headshot of a smiling man wearing a suit and white shirt against a dark background.

"My name is Julian, founder of Oclef. I was looking for a professional & bold look to communicate warmth in an executive position. I meet with many customers, employees, & others each month. A headshot is valuable in all forms of communication." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Professional headshot of a woman with shoulder-length black hair, wearing a black turtleneck and high-waisted blue jeans, smiling against a neutral background.

"My name is Melissa, and I am the Founder of M. Luna Consulting. I am M. Luna Consulting, I am who my clients work with so that's why a more intimate headshot is what I was looking for. I love my headshot and I feel like it gives potential clients a glimpse of who I am before deciding to work with me." ⭐️⭐️⭐️⭐️⭐️

Invest in yourself. Make a Lasting Impression

A GREAT HEADSHOT HELPS YOU GET NOTICED, TRUSTED, & REMEMBERED

Before and after headshots of a man. One is a selfie set in Italy the other is a professional headshot done in a studio.

JOB Seekers

Recruiters decide fast. Your photo is part of the screening process. A strong headshot helps you look ready for the role before they read a word.

EXECUTIVES

Your online presence should match the reputation you've built. An outdated or generic photo sends the wrong signal. The right headshot reflects your authority and judgment instantly.

BUSINESS OWNERS

Clients and customers choose the person they trust. Your photo is often where that trust starts. A credible headshot tells potential clients you take your business as seriously as they take theirs.

Your San francisco headshot photographer

Black and white headshot of a man with curly hair wearing a military-style jacket, looking directly at the camera with a neutral expression.

Why professionals CHOOSE S72 For Bay Area Headshots

  • If you're nervous about being photographed, you're not alone. You'll be guided the whole way.

  • A headshot built around your style and goals so you don't look like everyone else.

  • Clean light, custom retouching, and a natural finish. Nothing artificial.

  • More 5-star reviews than any headshot photographer in the Bay Area (750+)

  • Simple process, real-time review, and clear next steps.

Get Session Details And Pricing Sent To You:

Color headshot of a woman with curly hair wearing a black jacket, looking directly at the camera with a happy expression.

FAQ

What makes S72 different from other headshot photographers?

Every session is custom. I don't use templates, presets, or standard setups. I work with you to create a professional headshot that reflects your personality and brand. You get full on-camera direction, real-time image review, and hand-retouched results. No assembly line. No cookie-cutter photos.

How Much Do Professional Headshots Cost In San Francisco?

Professional headshots in San Francisco typically range from $250 to $800+ for an individual session. Pricing varies based on what's included: direction, retouching, number of final images, and the photographer's skill. Lower-priced sessions often mean generic lighting, no guidance, and minimal retouching. You usually get what you pay for. A quality headshot is an investment you'll use for years across LinkedIn, your website, proposals, and more. Session pricing and details are available on my booking page.

Are AI Headshots Good Enough For Professional Use?

AI headshots are cheap and fast. But they come with real tradeoffs. AI-generated images don't look like you. Skin gets over-smoothed, proportions shift, and backgrounds look artificial. People notice. Research shows most recruiters are put off when they learn a headshot is AI-generated. A professional headshot from a real photographer captures who you actually are. It looks like you because it is you.

How many photos do I get to choose from?

There's no limit. I take as many as the session allows, usually 100-200+. You'll see results in real time and select from a wide variety of images.

Do you offer retouching?

Yes. Subtle, natural retouching is included so you look your best without looking fake. Every image is hand-retouched and color graded. No filters. No shortcuts.

What should I wear to my headshot session?

Wear what fits your brand and feels like you. Solid colors photograph best. Navy, charcoal, burgundy, and jewel tones are strong choices. Avoid busy patterns, large logos, and bright white. V-necks and structured necklines frame the face well. Bring 3 to 5 outfit options so we have choices during the session. I'll help you plan your look ahead of time.

What if I don’t like my headshot?

If you’re not happy with your headshot, you don’t pay. Every session comes with a 100% money-back guarantee.

Where is your Headshot studio located?

The studio is in SoMa, San Francisco: 1097 Howard St. #208. Location shoots are also available; just reach out for details.

How do I book a session?

Click “Book Now” on the site or use this link to schedule directly.

Photography studio with large window, green backdrop, professional lighting, camera and tripod, sofa, armchair, bookshelf with books, and a table with magazines.

san francisco Studio Location

1097 Howard St. #208
San Francisco, CA 94103
(415) 754-9511

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